Now - ICA - M&C Saatchi
24 HOUR AD CHALLENGE • M&C Saatchi / HYPtv
M&C Saatchi / HYPtv 24 Hour Ad Challenge - The brief was to make a 60 second ad for the Institute of Contemporary Arts (ICA), that would communicate that 'The ICA is Now. They activate Now'.
M&C Saatchi champion brutal simplicity, so Tim Keeling & I delivered Brutal simplicity.
(Top 5 of 20) Shortlisted by Alan Yentob, Peter Saville, Patrick Burgoyne, Sophie Fiennes and Graham Fink.
